mTAB® Acquires Slideworx, Amplifies Visual Analytics Capabilities

ANAHEIM, Calif.–(BUSINESS WIRE)–lt;a href=”” target=”_blank”gt;#ConsumerInsightslt;/agt;–mTAB,
a global leader in research data analysis and visualization technology,
has acquired software innovator Slideworx

Slideworx specializes in best-practice digital storytelling and
integrated customer insight. Recognized for visual excellence, the
Slideworx software platform helps Global 2000 companies unleash the full
power of their customer and market intelligence. The company
headquarters are in Cham, Switzerland, with a development center in
Poznan, Poland.

We are thrilled to welcome Slideworx to the mTAB family,” said mTAB CEO
Alex Gelman. “Slideworx’s industry-leading technology is simply
stunning. We believe the combination of mTAB’s 30 years of expertise and
Slideworx’s cutting-edge software will be a game changer in market
research and enable us to better serve existing clients and rapidly
expand into untapped markets.”

Commented Hugo Ehrnreich, Slideworx CEO: “We are excited to join forces
with mTAB and pair Slideworx’s software with mTAB’s global footprint and
data expertise. We believe this best-of-both-worlds combination will
bring the benefits of our software to a wider audience, as well as
strengthen user experience and support for our existing and future

As a combined entity, mTAB and Slideworx will be doubling down on the
mission of providing “20/20 vision to the CMO Office.” This will be
evident through accelerated product innovation and the full rollout of
the next-generation mTAB platform version 10, including:

  • mTAB Analyze: Powerful, yet intuitive, data analysis, cross
    tabulation and visualization
  • mTAB Discover: Safe, self-service visual analysis and
    collaboration through interactive presentations and reports, and
    high-impact storytelling

mTAB v10 provides users across entire organizations – from market
research professionals to senior executives – with a more holistic view
of the customer journey and a single, integrated platform to warehouse,
analyze, and visualize customer experience data.

Alex Gelman will continue to lead mTAB as CEO, and Hugo Ehrnreich has
transitioned into the position of President Europe and Global CMO. Milestone
, the principal owner of mTAB, led the transaction.

About mTAB

Based in Anaheim, CA and Essex, UK, mTAB provides database services and
cloud-based data analytics platforms to enterprise clients in a variety
of end markets, including automotive, consumer electronics, insurance
and consulting. The company specializes in standardizing and integrating
customer experience survey and voice-of-the-customer data from multiple
market research providers in different geographies over many years.
mTAB’s proprietary data structuring engine is supported by reporting and
business intelligence tools that enable customers to quickly present and
visualize critical insights from the data and understand its

About Milestone Partners

Milestone Partners is a private equity firm that partners with
management to invest in leveraged buyouts and recapitalizations of
lower-middle-market businesses. Milestone pursues companies in
tech-enabled solutions, financial services and tech-driven manufacturing
sectors. Based in suburban Philadelphia, Milestone Partners has closed a
total of over 100 acquisitions, add-ons and sale transactions since
1995, while managing $660 million of committed equity capital.


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