SmarterHQ Launches Profile Data Collect: Enhancing Marketers’ Abilities to Leverage Key Customer Data

INDIANAPOLIS–(BUSINESS WIRE)–SmarterHQ, a leading multichannel behavioral marketing platform,
announced today it has launched Profile Data Collect, a new solution
allowing customers to combine CRM, persona and loyalty data with
behavioral data to take cross-channel personalization to the next level.
With Profile Data Collect, marketers can easily activate their customer
profile information into marketing campaigns to help drive retention and
deepen customer relationships.

“We designed Profile Data Collect to solve marketers’ struggles with
leveraging key customer data into actionable campaigns and integrating
data across internal systems and vendor solutions,” said Craig Sturgis,
VP of Product, SmarterHQ. “Profile Data Collect simplifies our clients’
ability to unify their customer profile data with browse and purchase
history across online and offline channels. Providing this capability
along with our Customer Identity Resolution allows marketers to better
identify, segment and target audiences to create real-time experiences
tailored to consumers’ unique preferences and behaviors. It also allows
marketers to take action on internal-created data points like personas
and scores without heavily involving their IT, BI or Data Science teams.”

By merging CRM, persona, loyalty and other key data directly within the
SmarterHQ platform, clients can use Profile Data Collect to engage their
customers with VIP messaging, persona-based content, membership
renewals, loyalty-tier alerts and rewards, among other important
marketing tactics. Sam’s Club, a SmarterHQ client, piloted the solution
and is seeing success in improving engagement and retention.

“We migrated our membership campaigns from an ESP-based solution to
SmarterHQ’s Profile Data Collect solution as soon as it became
available. Since implementing the solution, we’re seeing higher levels
of engagement and increases in revenue in just a few months from those
critical campaigns. SmarterHQ has simplified the ability to associate
membership data with online and offline behavior, making it easy to
implement and optimize our personalized communication strategy,” said
Victor Chemtob, Director of CRM & Customer Engagement, Sam’s Club.

The launch of SmarterHQ’s Profile Data Collect is one of many ways the
Company continues to evolve and innovate their platform capabilities,
with Facebook integration and additional features in the works.

About SmarterHQ

SmarterHQ’s behavioral marketing platform makes it easy for marketers to
increase revenue now and customer relationships over time by powering
highly personalized, cross-channel experiences. Trusted by leading
brands such as Bloomingdale’s, Hilton, Santander Bank, and Finish Line,
SmarterHQ activates real-time, multichannel data, identifies audiences
quickly based on customer behavior and information, and automates
personalized content across online and outbound channels. They have been
recognized by Forrester’s Total Economic Impact study to deliver 667% in
ROI. Learn more at


Scott Cianciulli
The Plunkett Group
(212) 739-6753

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