KidKraft Celebrates Awards Ahead of Holiday Season

Toys Named by Experts and Kid Testers as Must-Have Gifts this Year

DALLAS–(BUSINESS WIRE)–KidKraft, the global leader in innovative, high-quality products “Made for Make Believe,” announces four new prestigious toy awards, setting the scene for a magical holiday season. Recognized for imaginative play, KidKraft play sets, kitchens and dollhouses received accolades from the National Parenting Product Awards (NAPPA), Tillywig Toy & Media Awards, Parent’s Choice Awards, and Good Housekeeping Best Toy Awards, along with a nomination for the Toy Association’s 2020 Toy of the Year (TOTY) Awards.

It’s an honor to have our kitchens, dollhouses and play sets recognized as some of this year’s must-have toys,” said Susan Russo, VP of Product & Brand Marketing for KidKraft. “We are committed to producing well-crafted products that inspire imaginative play, and we’re proud to help parents create that wow moment for their kids this gift-giving season.”

Taking a spot among Good Housekeeping’s Best Toys Awards is the Mosaic Magnetic Kitchen—a chic golden-accented space that lil’ chefs can personalize with included magnets. The Mosaic Magnetic Kitchen received another win from the Parents’ Choice Foundation®, along with the Bianca City Life Dollhouse, a loft-style design where dolls can live, work and play. The NAPPA Awards honor both the Let’s Pretend Shopkeeper Stand, an adorable pop-up shop where entrepreneurship play is boss, and the Sweet Meadow Horse Stable that extends the fab farmhouse trend to the barn (horse included). A Tillywig Toy Award was bestowed upon the Emily Dollhouse for its impressive attention to detail through cheery, modern décor and architecture.

In addition, the KidKraft World of Eric Carle™ Very Busy Activity Cube, a five-sided exploration toy, has been selected as a finalist for the Toy Association’s 2020 Toy of the Year Awards in the Infant/Toddler category. The esteemed TOTY awards are presented annually honoring the top toys, games and properties of the previous year. Winners of the TOTY awards are selected through a voting system, chosen by consumers, toy retailers, press and Toy Association members. KidKraft fans are encouraged to join in the fun and support KidKraft by voting at between now and January 5, 2020. Winners will be announced at the annual TOTY Awards ceremony held in New York City on February 21, 2020.

In addition to these winners, KidKraft has an exciting lineup for the holiday season. Through November 17, gift-givers who visit can use the code “BESTTOYS” to receive 20% off sitewide. Product highlights include:

  • The Zoey Magic Lights & Sounds Dollhouse features innovative touch technology, allowing imagination to come to life better than ever. Hear 10 household noises when one of the stars on the graphic panels are pressed.
  • The Wondervan—it’s a playhouse, it’s an art center, it’s a food truck! Able to be all of these things and more, this unique vehicle-shaped play space gives kids the tools to put their imaginations into overdrive.
  • The Ultimate Creation Station lets you say “yes to mess.” That’s because with the innovative table set, the smudges, smears, spots and stickies stay contained in one easy-to-access space, thanks to trays, cups and storage bins that keep everything tidy.

KidKraft remains focused on inspiring imaginative play experiences through an innovative portfolio of dollhouses, play kitchens, outdoor playsets, playhouses, children’s furniture, toddler toys and more. Stay up to date by visiting and following KidKraft on Instagram and Facebook.


KidKraft is a global leader in award-winning children’s products MADE FOR MAKE BELIEVE™. The company is committed to inspiring imaginative play creatively for children everywhere through dollhouses, kitchens, outdoor play structures, furniture and toys. KidKraft’s high-quality products, designed for traditional play, are available at more than 2,800 retailers in over 90 countries. KidKraft’s global headquarters is located in Dallas, Texas. For more information, visit and follow @kidkrafttoys and #KidKraftToys on Instagram.


Sara McGovern

Litzky Public Relations

(201) 222-9118

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